Descriptive Questions & Essay Topic Gains and Pains of Digital Transformation
Essay Topic Gains and Pains of Digital Transformation – A big challenge is the change in the IT customer who is now behaving like a consumer.
Social, cloud, analytics and mobility are rapidly changing the way companies operate. Their synergy has resulted in easy-to-use products and services for customers on the one hand, and richer dividends for companies on the other. Seeing a positive correlation between business performance and the emerging technologies, companies are fast-forwarding to digital transformation.
Customer expectations are changing faster than what IT teams can anticipate. “With multiple conversation platforms, it doesn’t matter where it starts: may be with a chat, then goes on to a social platform. Digital transformation is about integrating platforms and departments to get a unified experience,” says Suman Reddy, Managing Director, Pegasystems.
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Via: The Hindu